Movie character drinks drink in first 30 minutes of a movie: a thing?
September 4, 2014 10:33 AM Subscribe
I can't recall where I once heard this idea, but it seems to hold true in the majority of mainstream American movies that I've seen. The idea is that during the first half hour or so of a movie, a character will drink a refreshing drink. My question is, what kind of agreement or requirement is going on behind the scenes that causes so many movies to have this feature, when it's not an obvious product placement?
posted by oxisos to Media & Arts (15 answers total)
If you're expecting it, you'll notice it in most movies. While the drink is often branded, (obvious product placement) it isn't always so.
Is it as simple as movie theaters wanting their patrons to go to the snack bar and spend money on high profit margin items? But this would cause annoying exit and re-entry of the theater (for snack bar and restrooms), which is disruptive. Is there something else going on here?