What are some good sources of information about viral movie marketing?

July 9, 2010 7:44 PM

What are some good books/sites/etc. about viral movie marketing? Most of the film marketing books I've found so far were printed before viral marketing really became popular.

Any books/sites you can recommend for people getting started in the film business (behind the scenes) would be great, too.

posted by kaye88 to Media & Arts (2 answers total)

Best answer: Scott Kirsner's Fans, Friends and Followers might be along the lines of what you're looking for. There's a 35-page preview on his site.

I caught part of his "conversation" at SXSW with Gary Hustwit (who made Helvetica). It's one of the sessions SXSW is podcasting, and their schedule says it's going up Aug. 30. (There's a section for Film session podcasts, too.)
posted by Ponsonby Britt at 4:02 PM on July 10, 2010

Response by poster: Thanks so much for the suggestions! I've ordered Kirsner's book and also happened upon "Think Outside the Box Office" by Jon Reiss, which has been very helpful.
posted by kaye88 at 9:44 PM on July 21, 2010