Advice on selling bulk tickets for cultural institutions?
August 26, 2014 10:37 AM Subscribe
We're a major cultural institution in a big tourist city which would like to find out more about selling tickets in bulk. Can you help?
posted by TurkeyMustard to Grab Bag (5 answers total)
We're a major cultural institution (nice building, lots of things to do in it, well known in our community, lots of locals and tourists) trying to build a sales program that will find organizations that are interested in buying ten or more admission tickets at a discount. These could be retirement homes, foreign or out-of-state tourist groups, corporations, military family groups, professional societies, professional fraternities, church groups, social clubs, and a lot more. (Not schools, though; school groups are handled by another department and are not part of our remit.) They could be buying tickets simply as a day out, as perks for staff or members, as gifts for staff or members, or for other reasons.
We're pitching them by phone and email and have made hundreds of calls so far.
The problem we're having is that nobody seems interested. So, we're looking for advice.
What are some reasons we may not have thought of why people might want to buy a bunch of tickets at a discount? Are we misjudging the market -- is anybody really interested in buying lots of tickets at a discount? Or are people not interested for other reasons? What have you done that's worked for you in a similar sales situation? Can you tell us about your real-world sales experience with this or a similar situation? What verticals should we be considering? What kind of sales pitch would you recommend?