How to bring a content-heavy newsletter into the modern day?
July 21, 2014 11:21 AM Subscribe
I write a newsletter for an environmental nonprofit and would like to modernize it. Right now we print a simple PDF and then straight-up email said PDF to electronic subscribers. Our subscription list is managed by Excel and yours truly. MailChimp seems great but I haven't seen examples that have long articles. This isn't a marketing campaign -- it's more like a very short newspaper or magazine. How can I take a content-heavy (4-6 articles, anywhere from 350 to 800 words each) and send it out electronically in the most efficient and practical way?
posted by breccia to Computers & Internet (12 answers total) 7 users marked this as a favorite
The newsletter is primarily targeted at outside for-profit organizations. Some articles cover current events, like new regulations or events, others are more "behind the scenes," such as explaining industrial processes. Right now the publishing procedure is the same that it's been since.... 2001? We print a single 11"x17" piece of paper back to back and folded over once to create a single sheet booklet of 4 pages and email the PDF to electronic subscribers. This is obviously outdated, but I'm having trouble figuring out how to modernize it.
MailChimp seems obvious for the mailing list management aspect, but the fact that we are content heavy makes me rethink this. There are many beautiful mailchimp examples, like those with photos of recipes and links to a website that contains the full recipe, but none that have a full-length article in the body of the email. I'm not sure if posting full articles in a single email is even advisable. Emailing short snippets of an article and hosting the full article on our website is possible, but I'm having a hard time imagining how it would look. Just a full remake of the mailchimp campaign in html? Another PDF?
We also still need to retain a hardcopy print version, so whatever route I go down needs to be easily transcribed into an easily printed document.
Does anyone have any ideas on the best way to format a content-heavy newsletter, and send it out to a small distribution list? Any examples someone could point me to of how other organizations do this? We don't need any of the tracking services that ConstantContact and the like provides, but we're technologically limited so the more we can rely on a 3rd party service, the better.