I'd rather not be branded
June 22, 2014 10:43 PM Subscribe
Can I be a freelancer without having a "personal brand"?
posted by gakiko to Work & Money (10 answers total) 13 users marked this as a favorite
I want to pick up part-time freelancing work but don't want it to be associated (google-able) with my day-job persona/profile. But these days it's all about building your personal brand and showing off your projects (especially in my profession, IT). I'm quite private in my offline life and dislike being in the spotlight. Consequently I am paranoid about the whole world googling me online. I start hyperventilating when I imagine having a GitHub account in the form of [firstinitial][lastname]. Can I build up personal cred and establish skills and expertise with a separate, mostly anonymous (pseudonymous) identity? If yes, how to pull this off?