A better word for 'most valuable customer'?
February 28, 2013 1:04 PM Subscribe
I'm looking for a better word or term of art for the most important customer of a company, in particular one that provides the most revenue.
posted by heliostatic to writing & language (22 answers total)
For example, the US Government is the the most important customer for many defense contractors, and school districts are probably the most important, valuable customers for those little plastic milk pouches (google them, they're so weird and awesome). Is there a word or phrase that captures not just that a customer is important, but provides the bulk of a company's revenue?