Best practice for "other content" link placement
October 7, 2012 4:24 PM Subscribe
Most Read Articles | Related Articles | Recommended Articles: These kinds of things that you see on news websites, what are they called? Is there an all encompassing UX term for this? How do content managers decide what is placed where? Do users even click on these links or are they just used to make sure search crawlers get to deeper content?
posted by chillmost to Computers & Internet (2 answers total)
So these collection of links that you might see on news websites, they usually appear in the left or right column next to the main content and they provide links to other content. The types of links that they have and their position on the page are what and where they are for a reason.
So what I'm looking for is info on how web content managers or UX wizards decide on placement and the kinds of links that are displayed in such things. Also, I don't know if this is really "a thing", but if there is a standard industry term for what these collection of non-navigation but somehow otherwise content-related links next to the main content are called, I would like to know what it is, because then I would have something to google and possible lead me to a trove of info.
I can imagine that sites with a lot of resources and a large user base could use A/B testing to determine what kind of links and placement results in more clicks. Where can I find info about what works best? Or is that irrelevant because it is different for every site?
Another possibility: Do these kind of things actually engage users or are they mainly helpful for SEO and making sure deeplinks get crawled and indexed?
Is there a science to this sort of thing?
Please somebody point me in the right direction.