Kickstarter advice: Have you done a successful Kickstarter? An unsuccessful one? What do you wish you had known in advance? And does my Kickstarter sound likely to succeed?
Having asked this question
, I'm now planning to launch a line of reproduction vintage dresses on Kickstarter. The idea is to take preorders via the kickstarter, then do a production run at a factory in Baltimore. Our funding goal is $10k, and 100 preorders.
There will be four dresses to choose from, all 1950s cotton day dresses with full skirts. I'm having a local seamstress make a copy of each of the originals in a neutral fabric, with contrast stitching so the details show, since I won't be able to choose final fabrics until later in production.
The manufacturer I'm working with will be able to do all the sampling and pattern grading in-house. I'm planning to offer at least sizes 0-18, with more plus size options as a stretch goal. All production will be done in the United States, with as close to vintage quality as I can afford. Since I live in DC, I'll be on hand to observe the whole process.
I've got a graphic designer friend making an illustration of each dress, and a postcard set of these will be a lower-tier reward. I've also got a friend lined up to make the video.
I want to give my backers plenty of input in the production process-- putting up a poll for fabric choices, for example, and basing my sizing on their actual measurements.
What am I missing? If you were looking at this Kickstarter, what would you want to see? What rewards would you want? What would make you more likely to back it? Is there a step I've skipped? How can I make this a Kickstarter that people can get excited about?
I really think this could be an awesome project, and the start of something cool, but I've only been running my vintage business since the end of February and it's all very new to me. Thanks for your input!