You’re a market researcher. What do you do all day?
August 11, 2012 2:04 PM Subscribe
How do you market researchers do what you do? I’m curious about the profession and I’d like some information on how researchers actually spend time. Special projects at my design service firm often include an element of conjecture about potential audience. When we work on projects that might be legitimately useful or tool-like, I’d like to introduce some rigor into our process and know better when to think about hiring a contractor or outside vendor for research.
posted by migurski to work & money (6 answers total) 11 users marked this as a favorite
Things I’m curious about:
- Is success most closely tied to familiarity with known sources of data, novel qualitative/quantitive research, or closely guarded connections and secret sauce?
- What do your deliverables look like? If you’re investigating the market for a new product or service, do you have existing sources of industry information that you look to first?
- Do you usually buy information and reports and summarize them?
- Do you work in teams, or alone?
- When you receive a brief from a client, what kinds of detail does it include?
- Do you stick to industries you already know, or do your skills transfer from one to another?
- How do you know when you’re done?
I’ve looked at some previous AskMe’s (1
) and it’s clear that the requirements for entering the field boil down to energy and enthusiasm, but what happens on day one to usefully channel that energy?