From grad student to ... marketing-type-guy?
May 15, 2012 12:04 PM Subscribe
[Asking for a colleague filter] Marketing people, how do I jump from academia into your world?
posted by MouseOfHouseofAnony to work & money (8 answers total) 9 users marked this as a favorite
"I'm about graduate with a PhD from a well-respected school, but have known for a long time that academia is not for me. I want to try working in marketing / advertising / content management, but know next to nothing about these fields. My background is in the social sciences (quantitative research), but not in a related area. (If I spin it really, really hard, it could come off as having slight relevance.) I have had the several part time administrative office jobs in the past, and some light experience working with databases (but not from a coding perspective).
In terms of the meager marketing-related experience I have: I worked part time for an event firm and (among other tasks) ghostwrote(?) some industry articles meant to both inform readers and promote the business. [Also what is the right term for that? I wrote most of the articles, the boss edited it some, added some content.] I also ran a blog for a few years that reviewed things (no longer active). This entailed dealing with PR teams, participating in a cross-promotional network, and holding an annual fundraiser/contest via the blog.
I think I might be good in the marketing arena because I enjoy trying to create persuasive content, and am pretty social-media savvy. I am a good writer/communicator, and in my grad work, have enjoyed the challenge of putting together presentation materials (e.g., posters, PowerPoints, etc.) that are clear and visually interesting.
1. With my strengths, but with no actual experience/training, should I even bother applying for marketing/content management jobs?
2. If you were to hire me for such a position, what would persuade you to overlook the lack of experience?
3. What can I do (short of another degree or interning for free – no money/time) to increase my chances of getting into the field?
4. Any other advice for this increasingly panic-y post-academic soul? (Resumes, networking, salary expectations, etc?)