Going out of business... again.
December 21, 2011 6:20 PM Subscribe
Why do furniture stores rely so heavily on the advertising gimmick of “going out of business” sales?
posted by eschatfische to Work & Money (25 answers total) 7 users marked this as a favorite
OK, OK, so I'm stealing this question from Slate's 2011 Explainer Bafflers
. But every year I vote for that one question that I've said "Yes! That's what I want to know about," only to find that everyone's voted for some question about cats.
The full question:
Why do furniture stores rely so heavily on the advertising gimmick of “going out of business” sales? It seems obvious that they aren’t actually going out of business, but are just trying to drive traffic to their store. I can understand why they might do this, but the real question is, why is this so prevalent among furniture stores and no other industries? It seems the same principles that apply for furniture could apply elsewhere, but I only see these with furniture stores. I’m guessing the answer has to do with some furniture industry pioneer and his lasting legacy.