My public library is renovating and The Friends OTL would like to sponsor a special collection/reading room in the Childrens department. I've been asked to help with the fundraising during the pre-planning phase of this endeavor by gathering examples of and ideas for promotional materials—flyers, glossies, and whatnot to help get the word out that this charitable opportunity exists. I don't really know where to start, though... do you?
The specifics of this project are still not set, so I'm not really looking for detailed ways to promote our particular situation. (What I do know is, there's going to be a mural? And the special collection is pretty much already established...) We'd like cross-appeal between children (obvs.) and their very wealthy business owning parents (who are in no short supply around here), and the goal is more along the lines of a-few-to-several large donors moreso than tons of tiny donations. But again, the specifics of this fundraiser haven't totally gelled, and I'd just like to wrap my brain around some other examples of PLs that have had success raising money in the past, or gather general ideas of how to let the community know about the fundraiser and generate interest.
- How can I track town the specs on other, similar projects? Has your library or FoTL done something like this? I'd like examples of fliers, glossies, and other promotional materials used to get the word out on the street, so's I can shamelessly steal their design, er—I mean present them as inspiring examples to be followed.
- Aside from handouts and printed materials, what are the best, most creative, and most effective means by which we can let potential donors know about this opportunity in our community? (While keeping up-front costs as close to zero as possible, natch.)
- What other resources are available for planning this sort of thing? (I'm asking you, yes, but I'm also going over to the ref desk soon to ask there too. =)
I've got this great question
on fire department fundraising to peruse, so that's a start. What else is out there?
Thanks for your help.