September 6, 2011 5:58 PM Subscribe
How does a small family business estimate the value of its trademarks?
posted by Joanie Loves Yahtzee to Work & Money (2 answers total)
Small, privately-held U.S. company's been in business for almost forty years. Given the nature of its industry, this company's most valuable asset is probably its locally-known service mark. Company has hit tough economic times and is currently considering reorganization. This will require it to estimate the value of its service marks (in the most favorable light--probably using income method) in the hope of obtaining financing that will keep this company off the auction block.
Who would a small company hire to do a trademark valuation? How much might that typically cost? What information is required? Are there online calculators or DIY estimation methods that could give us, in the meantime, a ballpark idea of the service mark's value? (I see a lot of materials for whole business valuation, for which intellectual property assets are just one subset) Finally, if any Mefite has any good advice within this niche I'd love to hear it.