Where can I learn modern white hat search marketing and SEO?
January 9, 2014 5:12 PM Subscribe
My small business used to rank really well for hundreds of terms. But I've dropped for some major terms and been obliterated for others. How do I fix this?
posted by Chaussette and the Pussy Cats to Grab Bag (12 answers total) 31 users marked this as a favorite
I have a small business and, for about 10 years, I was really, really good at search engine optimization and link building. Over the past year or two, my rankings have fallen. For my most important terms, I've dropped from first position to still be on the front page, but too low. I have been focused on other projects and now I feel completely lost. No matter what I do, I can't seem to regain my position. It's really hurt me financially and I don't have much money to fix things. Where can I learn about SEO and search marketing, given the changes that have taken place? Or where can I find someone who can help me fix things without charging me the earth?
I honestly have no idea where to turn. I used to really understand this stuff. But I feel like things have changed substantially in the past 18 months. I keep trying to fix things on my own, but things just keep getting worse and worse. I feel like an idiot, given I was amazing at this for 10 years and I wasn't doing anything scammy. Now I can't figure out how to rank well to save my life. Well, maybe not my life, but my business. My site traffic is down 80%. Once people actually get to my site, they convert well. So getting people to my site is critical. (But the people who come in through ads do not convert nearly as well as those who just find the site in the search engines. This baffles me. And I feel kind of shaken, because one of the take-aways for my career, in terms of my focus on this business, was that I was really good at marketing it. Now I can't really say that!)
If you can suggest non-overwhelming places to start, please do. Or if there are some legitimate, non-scammy and affordable companies out there, I'd love to hear it. (I can't afford to be spending $10k a year on SEO, for example.) Thanks.