What do winning 'instant win' game pieces look like?
July 17, 2011 5:45 AM Subscribe
How are instant win prizes on products (candy, food, etc.) actually displayed? I have seen 'Sorry, you are not a winner' enough, but I have never seen what an actually winning game piece looks like. Is there a verifiable code with a phone number inside the package, or does the game piece actually say "You have won $xxx,xxx!"? Also, wouldn't it be in the best interest of the company giving away the prize to make the winning game piece be inconspicuous as possible (except in the instances of those with second chance drawings) in order to make it possible for them to run a promotion without giving away the advertised prize?