Looking for blog posts showing how iconic brands are when you only have two letters/the colours of the brand.
May 5, 2011 4:29 PM Subscribe
Help me find these two blog posts on logos/corporate identities/brands abstracted out (a "Can you still recognize X without the usual logo trappings?" exercise).
I'll try my best to explain: I'm looking for blog posts on these two interesting conceptual-logo projects, probably published within the past half-year.
One of them was a project where a designer took the first and last letters of a logo and put them together, so Coca-Cola became "Ca", periodic-table-of-elements style. The idea was seeing if you could recognize the typeface or lettering of the logo when you only had the first and last letters to go on.
The other one (this got a bit of attention in the blogosphere I think within the past month or two) was taking the backgrounds that these logos traditionally appeared in and without the actual logo. So there was a Coca-Cola one (again) that was just a red background with a little wavy white line in the bottom half of the image.
I'm doing a short writeup on iconic brands and this would be very helpful to include. Both projects were posted on your typical design blogs…think Swiss Miss and the like.
I'll try my best to explain: I'm looking for blog posts on these two interesting conceptual-logo projects, probably published within the past half-year.
One of them was a project where a designer took the first and last letters of a logo and put them together, so Coca-Cola became "Ca", periodic-table-of-elements style. The idea was seeing if you could recognize the typeface or lettering of the logo when you only had the first and last letters to go on.
The other one (this got a bit of attention in the blogosphere I think within the past month or two) was taking the backgrounds that these logos traditionally appeared in and without the actual logo. So there was a Coca-Cola one (again) that was just a red background with a little wavy white line in the bottom half of the image.
I'm doing a short writeup on iconic brands and this would be very helpful to include. Both projects were posted on your typical design blogs…think Swiss Miss and the like.
Response by poster: Thank you so much for finding the shortened logos! (That was quite fast.)
The unevolved brands wasn't quite what I was talking about (although I'm also including that in the article): the second project was using the backdrop that the logos are usually displayed on (imagine the red-and-white of a Coca-Cola can without the logotype "Coca-Cola" in it).
posted by Sudo at 4:42 PM on May 5, 2011
The unevolved brands wasn't quite what I was talking about (although I'm also including that in the article): the second project was using the backdrop that the logos are usually displayed on (imagine the red-and-white of a Coca-Cola can without the logotype "Coca-Cola" in it).
posted by Sudo at 4:42 PM on May 5, 2011
Response by poster: Yes. Thank you. Your Google-fu deserves high accolades (I was searching through my RSS feeds for a good hour before I remembered Ask MeFi).
posted by Sudo at 4:50 PM on May 5, 2011
posted by Sudo at 4:50 PM on May 5, 2011
Well, for what it's worth the first was discovered through a google image search for "shortened logos".
For the second a google image search for "logos with names removed" did the trick.
posted by davey_darling at 5:07 PM on May 5, 2011
For the second a google image search for "logos with names removed" did the trick.
posted by davey_darling at 5:07 PM on May 5, 2011
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posted by davey_darling at 4:32 PM on May 5, 2011