How do you justify spending half a million pounds on a logo?
June 4, 2007 9:11 AM Subscribe
Help me understand the marketing/branding industry. The 2012 London Olympics committee just spent £400,000 on this new logo. How does a branding company justify this kind of money to just design a logo? That can't be all there is to it, right? What kind of things actually get delivered and done on a project like this?