Workshops or online resources for effective marketing communications
February 2, 2010 10:08 AM Subscribe
What are some good resources (workshops, online courses, etc) that will help me improve my organization's marketing communications initiatives?
posted by squawk to work & money (5 answers total) 4 users marked this as a favorite
At my job at an industry association I am responsible for a lot of our written communications with the outside world. We have a website, e-newsletter, a blog about the industry, and accounts on Twitter, LinkedIn, and Facebook.
Our email blasts, for example, have an open rate of 20-25%. I'd like to improve upon this.
What are some resources I can use to help me in my job? Ideally, I'm looking for some kind of in-person workshop where I can show examples of our website, newsletter, etc and get concrete suggestions for improving them.
I'm already enrolled in a workshop on writing for the web, but the company is open to me taking more classes. (And I would like to take advantage of any continuing education/professional development I can.) The company would pay for it, but therefore it needs to be cheap (we're a non-profit). I'm located in Pittsburgh, but online courses would be a possiblity too.
Also, what are some good websites or blogs that deal with these issues? I've learned a fair amount by Googling here and there, but I'd love to have some great go-to resources.