"The only redeeming feature of a grazer is that they can only accomplish their task with a cup of coffee in their hand — pardon, with a $4 half-soy-half-decaf-latte-with-a-shot-of-pretention — and while they clog the main aisle and generally pose a hazard to navigation, they are mostly harmless. They might try to casually engage you conversation, “How’s Business?”, but they don’t really care. Their primary goal is being in a bookstore for an hour each week so they can insert an off-hand, “oh I saw that the other day at Big Box Books” in later conversations, proving to their friends that they are topical and literate."He tolerates the coffee sales because of the margins.
"We’re not a library, so don’t complain to me that the music is too loud or we don’t have a free table at 9pm on a Saturday night. We’re not the library. Hell, the library isn’t even open at 9pm on a Saturday night. Yeah, fine, bring in your bookbag and use our stacks like a giant reference section and hell, bring in your study partners or the group project or whatever — just remember that this isn’t the school library. We’ve got our own thing, trying to run a business and all, and while I know the dressed-all-in-black grad student is buying triple espressos, maybe the rest of you could also purchase something while you tie up two tables and empty three shelves out of the graphic design section?"
"There’s a connection between coffee and ideas. As a bookseller, we can capitalize on that. And the margins on coffee are excellent.... The other trick is that I can sell a cup of coffee to a customer every day. Twice a day, sometimes.
Sandwiches and cakes are an easy add-on, once you’ve established the coffee.
You could stock every book ever written. Alas, it isn’t quite enough. Thank several gods not just for coffee, but for the byzantine selection of espresso drinks, milkshakes masquerading as coffee, and a public inured to $3 cups of coffee to begin with. (Thank You, Starbucks)"
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posted by proj at 3:18 PM on October 4