Sure enough, moments later I was informed via email that someone at Starbucks was now following my tweets. They apparently have an automated search that crawls for all tweets related to their company, positive or negative, and follow those tweetstreams. Never mind that I likely will never again post a tweet about Starbucks. This way, they can follow a gadfly who complains about their company as easily as they can a repeat customer (me) who had a positive thing to say about it.They do this to allow you to send them direct messages. Twitter allows you to send direct messages only to your followers.
You are not logged in, either login or create an account to post comments
The best way to explain the distinction is this: twitter allows people to see all unprotected twitter feeds whereas Facebook only allows you to see status updates of friends or friends of friends who have allowed their status updates to be public. So, for example, if you are a company doing diligence about the public's attitude toward you, you would find Twitter useful.
A personal experience helps explain this. A couple of weeks ago, I went to Starbucks, ordered a drink, and they screwed it up. I returned, told them they made me the wrong drink and they then made me the correct drink, no questions asked. Somewhat surprised at how painless this was, I tweeted something to the effect of "Starbucks is great!" Sure enough, moments later I was informed via email that someone at Starbucks was now following my tweets. They apparently have an automated search that crawls for all tweets related to their company, positive or negative, and follow those tweetstreams. Never mind that I likely will never again post a tweet about Starbucks. This way, they can follow a gadfly who complains about their company as easily as they can a repeat customer (me) who had a positive thing to say about it.
Conversely, if you are that gadfly and want to build a reputation as one who tells it straight about whatever company or issue angers you, you can quickly gain a following on Twitter that you can't on Facebook.
One example of the latter is the tool Stocktwits, via which active traders in a particular stock or industry share tips, news, opinions on the stock or industry and establish themselves as an expert.
posted by dfriedman at 8:42 AM on September 3 [2 favorites]