Who decides what's on a movie poster?
June 13, 2009 6:50 PM Subscribe
Who has the final say when it comes to the content of movie posters and DVD covers? Is the director or writer allowed to protest the advertising for a movie?
posted by PM to Media & Arts (12 answers total) 3 users marked this as a favorite
The specific movie I'm thinking about is Transamerica
: It's ostensibly a trans-friendly kind of film, where the protagonist is not at all confused about her gender presentation. The poster
, on the other hand, is embarrassing. She stands outside of men's room and a women's room, unsure of how to proceed.
Who can I blame for this? Is it the producer's fault? An ad agency's?