Bobs LLC dba FrankFurters
January 5, 2009 10:56 AM Subscribe
LLC d/b/a BBQ. Let's say I incorporate as "cavalierisawesome lol LLC". I then make a business card that says "Bob's Consulting". When I do business, the bills are settled to "cavalierisawesome lol llc". Can I market or advertise my services in a name separate from my incorporated name?
posted by cavalier to Work & Money (5 answers total) 3 users marked this as a favorite
The webs fail me, so I turn to the Ask.Mefi gods. Let's set a few ground rules:
1) I'm assuming I need to file a d/b/a for any name I put on business cards, websites, etcetera. I'd just love to be a little more informed before I start soliciting esquires.
2) This is not a case of wanting to change the business name every month, but more rather; I don't know what the hell I want to call the business yet, but I'm getting bites to do work. So I'd like to incorporate now, and then later use a different name for more established collateral/branding.
3) I'm certainly not trying to co-opt or otherwise take someone's trademarked, lovable name. See #2.