Looking for modular brand identities

October 7, 2008 2:54 PM

I'm looking for examples of modular brand identities.

The only example I can think of is that of Tate Modern, which isn't the ideal example. In essence, I'm looking for brands that don't have a specific logo, but rather flexible visual components that make up their identity.

posted by BirdD0g to media & arts (3 comments total)

Does Muji fit what you're looking for?
posted by kanuck at 3:41 PM on October 7, 2008

The logo for Oporto's Casa da Musica by Stefan Sagmeister might be a good example.
posted by fredoliveira at 3:53 PM on October 7, 2008

London 2012, also by Wolff Olins.
The Saks Fifth Avenue logo is static but the identity packaging by Pentagram is somewhat modular.
posted by junesix at 11:19 PM on October 8, 2008