White Paper Business Model
February 22, 2008 3:37 PM Subscribe
What are some examples of sites that make lots of money off of hosted white papers?
I work with a B-to-B web site with lots of major advertisers who want to post white papers. What is the optimal way to structure this so my web site makes a lot of money from doing this?
Some of our advertisers are willing to pay a modest fee, but I've also wondered if getting lots of white papers (at low, or no fee) would also have a viable business model. I'm interested in people who have worked out the economics, or sites representative of best practices in white paper publishing/hosting.
I work with a B-to-B web site with lots of major advertisers who want to post white papers. What is the optimal way to structure this so my web site makes a lot of money from doing this?
Some of our advertisers are willing to pay a modest fee, but I've also wondered if getting lots of white papers (at low, or no fee) would also have a viable business model. I'm interested in people who have worked out the economics, or sites representative of best practices in white paper publishing/hosting.
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posted by zippy at 3:50 PM on February 22, 2008