looking for a slideshow about brand attributes I once saw
June 2, 2023 3:30 PM Subscribe
I saw a presentation/slideshow a while back. It had a description of a brand's attributes, and then (on another page) the brand's logo. It was made to point out how a well-built brand is recognizable just from its attributes.
For example, Apple was something like innovative, creative, etc (don't remember the actual attributes), but it was super easy to guess each brand just from a list of abstract words.
Do you know what I'm talking about? It was probably shared on twitter and/or linkedin.
For example, Apple was something like innovative, creative, etc (don't remember the actual attributes), but it was super easy to guess each brand just from a list of abstract words.
Do you know what I'm talking about? It was probably shared on twitter and/or linkedin.
Response by poster: It was a series of brands. For each one, we get first just brand attributes (without identifying the brand yet), and then, on a separate page, the logo.
And FWIW, the file you linked is a presentation of the logo redesign, not a justification of its price.
posted by signal at 4:14 PM on June 2, 2023
And FWIW, the file you linked is a presentation of the logo redesign, not a justification of its price.
posted by signal at 4:14 PM on June 2, 2023
This thread is closed to new comments.
posted by JoeZydeco at 4:10 PM on June 2, 2023