Tips for Compiling a Voice Style Guide for Writing about Houses?
February 6, 2017 1:45 PM Subscribe
I have some downtime at my new job and have offered to help build out our voice style guide. Yay! I'm feeling a little unfocused though. We're a real-estate startup that sells low-to-mid range houses in several cities, mostly in the suburbs, mostly built in 1960 or after. I'd love to bone up on reading about suburban homes but I can't seem to find any good reading about middle-of-the road, standard-issue American dwellings. I'm looking for recommendations for compelling writing about non-luxury real estate (books, magazines, websites, and advertising) and links to your favorite voice style guides as a jumping off point. What makes for interesting, original real estate copy? What do you wish real estate listings were better at doing?