Where was this Magnum Ice Cream commercial filmed?

October 10, 2014 3:16 PM

Where was the Magnum Ice Cream commercial with Rachel Bilson filmed? While some of the cars shown are American, I spy a Toyota Yaris with taillights that look very different from the US-market version, a Jeep with export taillights, and some other SUV that was certainly never sold here.
posted by Seeking Direction to Media & Arts (6 answers total)

Given the highway line painting (single solid yellow center line, solid white shoulder lines) and the white, US-style license plates (blurred) my guess is the California coast.

Other options:

The commercial was produced by Lola a Spanish agency.

Other Magnum commercials (but not this one?) with Rachel Bilson were filmed by Karl Lagerfeld in Paris.

Magnum is owned by Unilever, whose HQs are in Denmark and the UK.

I would guess those countries, in that order.
posted by homodachi at 3:41 PM on October 10, 2014

This FB image (from the parent agency) indicates "Spain", though whether that's the target market or where it was filmed is unclear.
posted by homodachi at 3:48 PM on October 10, 2014

single solid yellow center line

This doesn't happen in California.
posted by LionIndex at 4:59 PM on October 10, 2014

I think that's Lake Como, Italy,
posted by Cool Papa Bell at 7:09 PM on October 10, 2014 [1 favorite]

I think Cool Papa Bell has it. The road in the motorcycle picture on this page has the same outer white lines and single yellow line. Also there's no way that road is next to an ocean, even slightly large waves would take it out, so I was already thinking a lake.
posted by grapesaresour at 8:57 PM on October 10, 2014

I work in something ad-related and a lot of commercials are shot in South Africa. It's cheaper to film there, even if you have to travel from another country, and the ethnic mix suits racially diverse countries.
posted by mippy at 4:51 AM on October 13, 2014