How to go viral?
July 30, 2013 6:27 AM Subscribe
I'm trying to gin up a social media campaign on a very short timeframe (3 - 4 weeks). I am basically internet literate (witness my longstanding MeFi membership) but I have never done anything like this before. I do have a social media person at work to help, but given the nature of my organization, I'm going to be in the driver's seat. But I feel like since I know the issue, the constituencies, and how to use Facebook, that I'll be able to figure it out and just need to jump in and do it (although I realize it may be a failure anyway). So here are my questions: 1) Is this going to be more complex than I think? Am I suffering from the Dunning-Kruger effect? Do I need to vet my strategy with social media "experts" to be successful? 2) Any quick tips for me?