How to market an independent bookstore to local businesses
March 29, 2013 8:02 AM Subscribe
I'm looking for some ways to get the local lunch crowd into our bookstore, which sells used books, CDs, DVDs, videos, and books on tape/CD; a small number of new books; kids' gifts; and other gift items/stationery/cards. Many of our customers don't have much to spend (which works out because our books are priced very low), but nearby is a law firm, a couple of big corporations' local offices, a bank, etc. I don' t know if the employees even know we exist. Any ideas on how to get them in here to pick up a birthday card or used CD or small gift for a friend? We're located in the downtown area of a medium-sized city. There are very few places to shop in the downtown business area.