MADD PSA - year, location and agency

August 26, 2005 6:42 PM

Who produced this PSA ad, in what city, and what year?

My question is about a very poignant ad for MADD against drunk driving. I believe that this ad has run for about 10 years now.

There is no dialog. The ad consists of four consecutive empty glasses of beer, placed one after the other (with an ever-hollower sound) in front of the windshield of a driven car - obscuring more and more the vision of the driver. In the final frame of the ad (after the fourth beer) the driver slams into an oncoming bus.

I was having a discussion about this ad with a friend. I believe that this ad was produced in Montreal, and the highway that the 'drunk' is travelling is the Bonaventure Express. My friend thinks that this ad was shot in the US.

My Googling has failed me - I am looking for the name of the agency that produced this ad, the year that this ad was produced, and the city where it was created. Thank you in advance

posted by seawallrunner to Media & Arts (3 answers total)

It's a Canadian ad, although I thought it was from some association of alcohol producers or the government rather than MADD. It has also run in Toronto, and is probably still running, but I don't know if it was produced here. I'll see if I can find out more.
posted by maudlin at 9:20 PM on August 26, 2005

Ok, it's definitely MADD Canada, dating from late 2002 or earlier, but I can't find anything more specific, even on their website. If no one else digs anything up, why don't you just email them and ask? Their contact info is here.
posted by maudlin at 9:49 PM on August 26, 2005

I always thought that ad was filmed in Toronto started driving West on Eastern Ave starting somewhere near the DVP overpass then continuing to Richmond St E with the left hand turn at the end being either Parliament, Sherbourne or Jarvis.
posted by mikel at 5:13 AM on August 27, 2005