Women 2.0

October 10, 2011 1:18 PM

How many women mobile app users are there in the U.S.?

I'm curious about mobile demographics.

How many women mobile app users are there in the U.S.? Around the world? How much have women spent on apps? Is there a place to find out information about how these numbers are growing and changing over time?

posted by enzymatic to Technology (1 answer total)

You want to find the Nielsen Mobile App Playbook report, which reports on exactly this (among many other breakdowns). I believe you'd have to pay for the actual report, but they report some of the findings in their blog: for instance, this article on top android apps by gender.
posted by jacalata at 4:32 PM on October 10, 2011