Two questions about Facebook Fan Pages: Video Play Counts, Facebook Impressions
January 25, 2011 7:08 AM Subscribe
Two Questions about Facebook Fan Pages:
1. How can I best track the number of times a posted video is played?
2. What is going on with "Impressions"?
Perhaps my Google-Fu is weakening...
My company is interested in tracking the way our Facebook page is used, and two things stand in the way.
1) We post a lot of videos directly to Facebook, but there doesn't seem to be way to see how many times and individual video was played. Am I missing something? Would it be better to upload to a different service and embed on the Facebook page?
I did discover that there is a "Daily Video Views" column in the Insights data export spreadsheet, which is probably helpful in a different way.
2) We also we're enjoying the new Impressions data (how may times a post appeared to users), but lately the numbers are either non-existent or really strange (like 0 Impressions even though 8 people left some kind of feedback).
Again, I did discover that digging into the Insights report led me to accurate Impression data for the last 10 posts, but we'd like them all.
Perhaps my Google-Fu is weakening...
My company is interested in tracking the way our Facebook page is used, and two things stand in the way.
1) We post a lot of videos directly to Facebook, but there doesn't seem to be way to see how many times and individual video was played. Am I missing something? Would it be better to upload to a different service and embed on the Facebook page?
I did discover that there is a "Daily Video Views" column in the Insights data export spreadsheet, which is probably helpful in a different way.
2) We also we're enjoying the new Impressions data (how may times a post appeared to users), but lately the numbers are either non-existent or really strange (like 0 Impressions even though 8 people left some kind of feedback).
Again, I did discover that digging into the Insights report led me to accurate Impression data for the last 10 posts, but we'd like them all.
Best answer: The Impressions data is not real time. Often I will see mine jump from 0 to 100 in space of a reload. If you are looking at any data less than a day old it's probably not that accurate. I would suggest not getting too hung up on the numbers regardless. For anything other than tracking a trend they are pretty worthless.
posted by cjorgensen at 5:27 PM on January 25, 2011
posted by cjorgensen at 5:27 PM on January 25, 2011
Response by poster: @kdern - might look into that and YouTube, thank you!
@cjorgensen - I'm getting the same results. It's funny because two weeks ago Impressions made since, it seemed to be the count of the total times that a post appeared on someone's screen (via newsfeed or what have you). The numbers appeared to be pretty steady. Now I can't imagine what they're measuring.
Here's how it would be useful: When something is posted it goes to the top of user newsfeeds (if they "Like" the page), then drifts down. The more people have a chance to see our posts at the top of their newsfeeds, the more likely they are to visit our page. So the Impressions would give us a good hint as to the best times of day and the best days of the week to put up posts.
posted by jander03 at 4:13 PM on January 26, 2011
@cjorgensen - I'm getting the same results. It's funny because two weeks ago Impressions made since, it seemed to be the count of the total times that a post appeared on someone's screen (via newsfeed or what have you). The numbers appeared to be pretty steady. Now I can't imagine what they're measuring.
Here's how it would be useful: When something is posted it goes to the top of user newsfeeds (if they "Like" the page), then drifts down. The more people have a chance to see our posts at the top of their newsfeeds, the more likely they are to visit our page. So the Impressions would give us a good hint as to the best times of day and the best days of the week to put up posts.
posted by jander03 at 4:13 PM on January 26, 2011
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posted by kdern at 11:46 AM on January 25, 2011