What's in a name?
March 13, 2010 8:03 AM   Subscribe

What would you name an acquintance's start-up consulting firm, if said firm specializes in developing nonprofit organizations?

Sorry, that's all the info I have to go by.
posted by bunny hugger to Grab Bag (3 answers total)
posted by torquemaniac at 8:09 AM on March 13, 2010

Choose a name that suggests they are providing a service. Avoid using 'consulting' or variants in the name. It's easier to justify spending money on a service than on consulting.
posted by sevenyearlurk at 8:28 AM on March 13, 2010

Use their actual name.

I have just been dealing with a problem caused by someone confusing two similar "clever" names.
posted by Idcoytco at 11:15 AM on March 13, 2010

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