UK teacher ad: print or online?
December 15, 2009 1:53 PM Subscribe
You are a UK primary school teacher looking for a Head Teacher position. How are you searching for it?
Specifically, I'm interested in any views on whether our school should invest more in a bigger print advert in the TES, or upgrade their online package beyond the basic level. Both options are costly, and doing one will affect our budget for the other. The school has a reasonable website of its own (thanks to previous MeFi advice) if it makes a difference.
Has the job-hunting culture gone online, or do people still rely primarily on print advertising before looking more deeply at particular posts? If they're using print, what makes an ad stand out from the pack? (anecdata welcome)
Specifically, I'm interested in any views on whether our school should invest more in a bigger print advert in the TES, or upgrade their online package beyond the basic level. Both options are costly, and doing one will affect our budget for the other. The school has a reasonable website of its own (thanks to previous MeFi advice) if it makes a difference.
Has the job-hunting culture gone online, or do people still rely primarily on print advertising before looking more deeply at particular posts? If they're using print, what makes an ad stand out from the pack? (anecdata welcome)
Also online, if you believe the teacher in my living room.
posted by mmmbacon at 4:29 PM on December 15, 2009
posted by mmmbacon at 4:29 PM on December 15, 2009
The teacher at the end of this Skype chat says "TES for Headships"
posted by handybitesize at 1:21 AM on December 16, 2009
posted by handybitesize at 1:21 AM on December 16, 2009
Response by poster: It's Headships specifically that I'm interested in, as I thought that (a) the requirement to advertise nationally (de facto in TES), and (b) slightly older profile of applicants might affect the behaviour of candidates.
Of course I now realise I may be getting a bit of sample bias by asking about this in MeFi!
posted by crocomancer at 2:01 AM on December 16, 2009
Of course I now realise I may be getting a bit of sample bias by asking about this in MeFi!
posted by crocomancer at 2:01 AM on December 16, 2009
You might get some mileage out of google ads, since it's the kind of thing that people might search for online. You can limit the presentation to UK searchers in the google interface IIRC, plus limit them to only be shown on google search results if you prefer.
posted by pharm at 3:01 AM on December 16, 2009
posted by pharm at 3:01 AM on December 16, 2009
This thread is closed to new comments.
posted by zemblamatic at 2:56 PM on December 15, 2009