Renaissance Communications Man Seeks Advice.
June 9, 2008 8:24 PM Subscribe
Am I a marketer? Am I a flack? Am I lost? Yep.
posted by producerpod to Work & Money (12 answers total) 4 users marked this as a favorite
I'm currently the marcomm director at a non-profit agency - the only person in my department. I am a true renaissance man, handling marketing, PR, internal communications, the website (I've hand-coded an entire site), all our graphic design and some video production.
I do it all, and that's kind of the problem. I'm looking to leave for the for-profit world, and I don't know which way to go. Marketing seems to be the best solid profession to get into (I am a family man as well, so pay is a big consideration) but I'm not sure I know what a for-profit marketer would do. Most marketing positions I see seem to be industry-specific as well. The more job descriptions I read, and the more resumes I read of people who are in marketing, the more I realize I may not have any idea how to do that at all - and it's rather depressing.
In my former life, I was a TV news producer in a top ten market, which gives me a lot of solid, basic skills that translate into any industry: team leading, writing, ability to grasp complex topics quickly and translate them into common language, working under HIGH PRESSURE under daily deadlines. When I do the PR part of my current job, it's this background I use, and I have a very easy time dealing with the media. I have no problem speaking on camera, or to large groups of people. I see people making PR mistakes ALL THE TIME. Sometimes I think I should go into for-profit PR based on my journalism background, but I dread working for an agency, calling reporters and producers with forced story ideas from a lame client.
My true passions, though, are graphic design and web design. I love CSS, Flash, XHTML, all things Adobe. I'm told I have a talent for it, but referencing a previous point (I'm a family man, entering my mid-thirties) I'm not sure I can create a new career from it.
Bottom line: How do I leave the non-profit world, and which path do I pursue?