I need help with a tagline for my new ecommerce store

January 2, 2008 12:49 AM

Can you help me find a great tagline for my new ecommerce store?

I am opening a new ecommerce store that will sell backyard related items: patio furniture and lighting, storage sheds, hot tubs, gardening tools, etc.

The name of the business is Better Backyards, and I need help in coming up with a great tag line. Any help very much appreciated.

posted by adriana to home & garden (17 comments total)

Off the top of my head:
We're bringing better back. (in reference to that sexyback song which was the first thing that came to mind for some reason).
posted by drea at 1:03 AM on January 2

Your outdoors can be the great outdoors.
You should get out more.
Living large in the backyard.
posted by drea at 1:06 AM on January 2

This is what 1AM will give you:

We'll be your umbrella.
If we don't make your backyard better, you haven't bought enough.
Let us help you sit back and relax with your hoe.
Do what you do inside, outside.
The Great Outdoors. Some assembly required.
posted by 913 at 1:15 AM on January 2

Welcome to the backyard, neighbor.
posted by Foci for Analysis at 1:30 AM on January 2

What I've got at 2AM is "Baby Got Backyard". But I like 913's last one.
posted by XMLicious at 1:41 AM on January 2

3AM brings us spammy insomniacs like me:

From a naming/positioning perspective -- while this isn't necessarily what you asked -- it seems like it may be good to think to yourself, "how am I selling my store to potential customers?" This seems trite at first glance, probably, but the idea is to put yourself in the shoes of your target customer, and find out why they pick you rather than the competition.

Reasons like:
"Oh, they're more trendy, they understand how I want my backyard to look."
"Damn, this is cheap. Awesome, I'm buying four."
"They have such great design ideas! All of this stuff goes together! I love these package deals!"
"This is really high quality stuff. I can get so much done."
or whatever.

If you have a business plan or the like, you probably have thought of this (in various ways) already, though depending on how formal you're being, you may not have written any of it down.

Coming up with these sorts of ideas is what those notoriously hated marketers call positioning. (Note: I am not one of them, but I met one once, and they didn't actually eat my soul.) If your eyes are glazing over, I understand, but it's a very, very important thing to consider from a business perspective. It's like reading a map. You first have to know where you are, or the map is useless.

I mention all of this because my first thought was "hmm, Better Backyards. Isn't that limiting? Just backyards?" It sounds like you're far enough along that it would be silly to suggest that you should change that -- and naming is always difficult, and that seems cute, and reminds me of Better Homes & Gardens, of which my mom was (is?) an avid reader.

So, all that being said, different positions lend themselves to different taglines. The following aren't that great, but maybe they can at least serve as examples for you (or other answerers).

"Green. Beautiful. Sensible." (three adjectives is always a pretty good standard. sensible could be replaced with a lot of things; I meant sensible as in price, here.)
"Less money. More flowers."
"Bring the Great Outdoors home."
"Live outside." (I think this is my favourite, actually, but it may be too general for you.)
"See what you can do." (as in, see what you can do with your backyard, with us helping you, etc.)
"It's good out here." (less good; "out here" kind of implies you're far away)
"Come on over." (We're having a barbecue!)
"Greener. Easier. Better." (or any 3 "-er" combo that ends in "better.")
"Get out there!"
"You're gonna love it."

Generally, it seems like it's probably good to aim for things that make people feel warm and fuzzy about the fact that you're helping them having a better life, a happier day, a nicer environment, etc, etc, by giving them the tools they need to make their backyards better. The better it is, the more time they can spend there, and it's pretty much impossible to spend time in a nice backyard without feeling relaxed and wanting to grill up a steak and have a drink with your friends, right?

Man, now I wish I had a backyard! :)

Hope this helps.
posted by blacklite at 3:35 AM on January 2 [1 favorite]

Happiness is just a yard away.
posted by gfrobe at 3:45 AM on January 2 [1 favorite]

Take your backyard back.
posted by Roman Graves at 3:56 AM on January 2

Get out.
posted by yoga at 5:38 AM on January 2

paddy o'furniture: we're out all night!
posted by bruce at 6:11 AM on January 2

Get on my lawn!
posted by Life at Boulton Wynfevers at 6:56 AM on January 2

"The grass is greener on this side."

"Fresh air is waiting for you."

"Because staying inside is so 2007."

"You have a lot to enjoy." (this pun might be a bit obscure -- both, "you have much to enjoy" and
"don't forget that you have square footage out here too, you can be making better use of your garden," etc. I don't know that both meanings scan on first read.)

"Spring is coming... are you ready?" (You'd of course have to rotate this every couple of months, but I don't see anything wrong with four different taglines that you switch out seasonally -- I think it shows attention to detail with fresh messaging, and instills urgency in the customer, reminding them that every season brings new lawn needs, and hopefully creating repeat business)

blacklite has some great suggestions. I would add a couple of caveats: the three-words-as-value-statements style is nigh on five years of popular use. I personally believe it is played out and wouldn't use it for my own business, nor would I recommend it for a client, as I think it's on the verge of "too stale to use." Just one opinion, though.

And, I would be careful about using the phrase "the great outdoors," as I know it's in use for many businesses already, so just research your trademarks very carefully. Don't rule it out, as it's a great phrase... just make informed choices.
posted by pineapple at 7:14 AM on January 2

How about 'get back to where you once belonged.'
posted by jamjam at 11:15 AM on January 2

The grass is greenest in your own backyard.

The comfort of your own home, in your own backyard.
posted by bassjump at 11:28 AM on January 2

Thanks everyone for your suggestions: please keep them coming.

Blacklite, yes, I am far into the process, and won't be able to change the name: i already formed my S Corp. But, I don't think it's too limiting. I love the ring of Better Backyards, and it's easy to remember.

I was actually going to sell only sheds, but after doing my research, decided to expand into the backyards, since there are so many more possibilities.

I jsut need a good tag line, and with everyone's help here I am sure I'll get it.

Again, I am thankful for your help, and loking forward to more suggestions.
posted by adriana at 8:28 PM on January 2

Better Backyards. Making the outdoors yours.
Better Backyards. Bringing the outdoors home.

Using the above verb tense tells the consumer what your product does, while the tense used below tells the consumer what THEY can do with your product, which I think is better.

Better Backyards. Make the outdoors yours.
Better Backyards. Bring the outdoors home.

Though I love The Great Outdoors. Some assembly required.
posted by anthropoid at 9:36 PM on January 2

Thanks pineapple. I am not a pro, or anything, so I bow to your superior knowledge re: three-in-a-row.

Good luck adriana. :)
posted by blacklite at 9:37 PM on January 2