Do alternatives to the HBR exist, if so what are they?
December 10, 2007 12:55 PM Subscribe
Has anyone had success doing an academic lit review of business topics, particularly marketing? I am asking if such things lend themselves to learning and staying competitive along the lines of a bioresearcher subscribing to Journal of Biology. Are top executives and consultants going through graduate-level text?
posted by geoff. to Education (2 answers total) 13 users marked this as a favorite
I find the Harvard Business Review somewhat of a joke. It'll have good case studies and an interesting article from time to time, but it lacks substance. It is like the Redbook for CEOs.
I'm looking to see whether more serious periodicals exist and whether anyone has found success combing through things such as Journal of Business or Journal of Marketing? That is if someone is hypothetically involved in a marketing project and they have not had any real marketing experience since school could they peruse through major articles published in the last 50 years, get a good foundation and work their way through case studies and more recent articles to run a more effective marketing campaign?
To give a contrast to better explain what I am trying to ask: quantitative finance lends itself very well to journal articles and academia. I would almost argue that one could not be good at quant fin if they did not keep up on the latest theory and developments. This probably applies to a lot of high finance. I was wondering if this were the case in other areas of business and what publications, if any, are worthwhile.
NB I am well aware of the Black-Scholes debate and the backlash against academia by some traders and professors. That's a separate topic, I am wondering if people like management consultants are even aware of what is coming out of graduate or research programs.