Thanks to everybody who answered my question last week
re: CMS. I eventually chose a Dreamhost package, with a one-click install of Wordpress.
This question is about advertising for the site. To remind you, this is a tech news and reviews site covering a specific but under-served area (I don't want to give away details before the launch). Think Anandtech or Engadget and you're in the right area.
I've signed up with Google Adwords and Amazon Associates but is there anything else I can do? I notice that even some "amateur" sites like icanhascheezburger.com have "proper" ads (American Apparel in particular seems to get about on these sites). How do they get the ads?
I have some friendly ex-colleagues who work in ad sales. Is it worthwhile asking them to sell space on commission? Or should it be done through larger agencies? If so, who? Should I be putting in place any back-end auditing software?
When designing my site template, what spaces should I leave for adverts? What are the most common ad sizes nowadays? The last time I designed a website, the 468x60 banner was all there was.