Who writes cover blurbs?
January 24, 2007 10:35 AM Subscribe
Who writes the back-cover blurbs (teasers) for books?
posted by Rubber Soul to writing & language (31 answers total) 6 users marked this as a favorite
Not the review snippets. I'm talking about the paragraph or so that says something like, "Doug Smug is a private eye with a problem. Or rather, several problems. He's got a dead man in his office, a killer on his trail, an ex-wife in Tahiti, and a scorching case of herpes. And now the Men in Black are coming to visit. Can Smug dodge these unwanted visitors, and manage to restore the Crown Jewels? Only one thing can help him; Tasha, a sexy vampire!"
And then you read the book and it turns out Doug dies in the second chapter, and the rest of the book is about Tasha joining the Men In Black to help foil a Tribble-smuggling ring. I swear, most of these 'blurbs' I've read are either misleading or wildly innaccurate, or at least have a couple of factual errors (like maybe Tasha isn't a -vampire-, she's just a Goth chick).
So clearly they're not being written by the author, or by anyone who's really read the book thoroughly (like an editor). I thought maybe they're 'spiced up' to make the book seem more interesting, but usually they actually make the book seem worse than it is.
Considering that the cover information of a book has a huge influence on whether the casual buyer will spend his money on it, it seems like whoever's writing these things should be GOOD at it, and should be able to make a quick, punchy, accurate and appealing blurb, not these pathetic stabs.
So who's to blame? Why do blurbs suck? And how can I get this job? (I'd be better at it than these people!)