Paid Search: Google or Yahoo?
January 6, 2007 8:12 PM Subscribe
Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website?
posted by paulinsanjuan to computers & internet (7 answers total) 6 users marked this as a favorite
I've been told to budget 70% on Google and the rest on Yahoo (and a bit on MSN). Is this accurate? Would this be based on Google's dominance in searches? Will Yahoo get better in 2007 thus justifying more even spending between the Google and Yahoo?
Client is sold on using paid search campaign. Just want to know how to break it down and what factors go into making those decisions.