Selling a valuable domain
August 16, 2006 11:51 AM Subscribe
I own a "valuable" domain. Are there "agents" available to professionally market it for me? How would I choose such an agent?
posted by maxwelton to computers & internet (15 answers total) 1 user marked this as a favorite
The domain is a three-letter .com which is an acronym for a dozen fairly common terms, and is a "dictionary word" in Spanish, German, etc. There is a vowel in the middle position, so it is pronouncable in English as well and indeed is part of everyday life for people in parts of the United States. Appraisals have been in the high-five to low-six figures. A forum of domain traders generally thought I'd be "leaving money on the table" to sell for less than $50K, even to a reseller.
Here's the thing, though: I've had the domain listed on sedo.com for about two months, with lots of offers in the $3K-$10K range, and one for $25K. I don't need to sell (read, if I can get enough, I will, otherwise, I'll hold onto it), and have set $40-50K as my lower limit, based on feedback, gut feeling, and some sentimental attachment (the latter two obviously don't mean anything to potential buyers).
I've owned the domain for more than ten years, and it has a "google page rank" (whatever that is) of 6, though a search of adwords suggests not a lot of money would be made parking the domain. The domain has hosted my business for years, though I have recently moved the business pages to another domain I own in order to possibly sell this one--people find me by word of mouth, so the actual domain my business is hosted at isn't that important.
Is there a method--perhaps a brokerage that would actively market the name in exchange for a percentage of the sale--that would be more likely to achieve my goals than simply hanging it on sedo or like services? I feel especially that I have no insight on how to market to folks whose languages I don't speak but who might find the domain valuable.