Please help me name my fashion label!

November 8, 2015 10:11 AM

Am in the midst of planning a start up business and actually need two names (for different price points- mass market and higher end). More....

Both would be more towards casual career clothing (not suiting) , including dresses with an emphasis on being versatile, on trend with a very flattering fit. Not so much the jeans and tees market.
My thought is to just pick something modern to fit the zeitgeist (and the next 10-15 years) and somehow convey a feeling of intelligence and strength. I am open to names, nouns, verbs, adverbs- anything with a compelling quality really. It should be of reasonable length to fit on a label but otherwise, I am wide open for suggestions.

posted by TenaciousB to Clothing, Beauty, & Fashion (10 answers total)

For some reason, the first word that popped into my head was Archetype.
posted by OrangeDisk at 10:18 AM on November 8, 2015 [5 favorites]

Is it only women's clothing, do you carry men's, or is it unisex?

What's the age group or range you're targeting?
posted by blnkfrnk at 10:19 AM on November 8, 2015

Athena or Diana
posted by Suffocating Kitty at 10:25 AM on November 8, 2015

éclat
(meaning strong, stylish effect)
éclat.street
(for the mass market line)
posted by billiebee at 10:28 AM on November 8, 2015

Response by poster: Would be mostly working women who need to look a bit polished. No mens, but I don't hate something a little masculine (i.e. I think Vince is great) I'd say 25- 35 is the sweet spot, but going for fairly classic. Don't want anything too obviously girly or obvious. Most women's names and common foreign ones are taken, so looking for something a little off the beaten track and modern.
posted by TenaciousB at 10:38 AM on November 8, 2015

Zara Jane
Tulle
Bo Jolie
Jyoti
Gilded

I am picturing these in a swirly font on the tags.
posted by mirabelle at 11:12 AM on November 8, 2015

Gette [suffragette]
Beauvoir [Simone de]
BGSD [Bitches Get Stuff Done]
posted by melissasaurus at 11:39 AM on November 8, 2015 [1 favorite]

Polishd
Fleek Street
Maxxam
BShiny!
FlairWear
KlozHorz
posted by Oyéah at 11:51 AM on November 8, 2015

Tried to come up with a few pairs:

Akvero / Droplet
Acroteri / Caprifolia
Bildopunkto / Pixel
Caprifolia / Bine
Eicosa / Tw20
Ekranon / Screentest
Morpho / Diffract
Periskopo / Peek
Stolon / Offshoot

(Some are Esperanto nouns, some are made up/tweaked, some are Latinate genus/species names.)
posted by en forme de poire at 3:12 PM on November 8, 2015 [1 favorite]

Ryber & Trope / Spun (hi-end/mass market)
posted by Klaxon Aoooogah at 11:18 PM on November 8, 2015 [3 favorites]