Business correspondence via SMS
June 27, 2014 12:03 PM Subscribe
The management software my company uses recently added the ability to send messages via SMS to our clientele. We've signed up and it's tested well, but we're not clear on the legality of sending business correspondence messages (no marketing, simply "Your rent is due, please call # or pay online @ oursite.com/pay") without the client expressly opting in for SMS messaging. Do we need to have everyone opt-in or are non-marketing messages for the purpose of communicating legitimate business notices exempt?
posted by dozo to Law & Government (21 answers total) 1 user marked this as a favorite
We have several thousand clients and to get all of them to opt-in would be a major headache, not to mention less ROI for the money we've expended.
If the messages are allowed, would messages like "Our Company wishes you a happy birthday!" be considered marketing?
Does anyone have a link to laws that govern this? I looked but 99% are discussions on marketing, which IS an absolute no-no without opt-in. We are in Florida if that matters.