Why does my college website have advertising trackers?
May 5, 2014 1:01 PM Subscribe
Today I installed Ghostery, which is supposed to flag and block advertising trackers, analytics, and beacons. When I visited my college's homepage I found that the site used the trackers adap.tv and Trade Desk and the beacon Rocket Fuel. This alarmed me. I checked a dozen other college websites. None had any ad trackers. So...why would my school have ad trackers on its website? Am I right to feel a bit creeped out by this?