Help me find this article please

March 24, 2013 10:14 PM

Within the last couple of months (and I'm really leaning towards more recently than that) I read an article that said if you're asking for donations to or fundraising for a charity, a little psychological trick is to tell people they don't have to donate. This would make them more likely to actually donate. I could have sworn it was on Lifehacker, but I can't find it anywhere, not even in a general Google search. Can you find it please?
posted by IndigoRain to Grab Bag (2 answers total)

Best answer: Use the “But You Are Free” Technique to Persuade Anyone.
posted by Wordwoman at 10:21 PM on March 24, 2013 [2 favorites]

Response by poster: Thanks! I was using the totally wrong search terms!
posted by IndigoRain at 1:34 AM on March 25, 2013