When will my personal startup bubble burst?
February 22, 2013 3:59 AM Subscribe
I'm working for a start-up and I don't think it's going to succeed. Am I right, and if so, how can I salvage something useful from this situation?
posted by Encipher to Work & Money (15 answers total) 11 users marked this as a favorite
So in the autumn last year I took a job working for a startup. I do marketing rather than programming, and I'm one of the first few employees.
But I'm having misgivings about this company. We are finding it EXTREMELY difficult to get new customers (we're B2B tech).
Our target market is massive but pretty specialised. Think of the art world - it's not that, but close. The two guys who founded the company have no interest in or knowledge of the target market, it seems like they just picked it out of thin air. They built this whole tech system, then thought about who to sell it to.
To me it seems like they are much more caught up in supposed glamour and excitement of the whole 'start-up world' than in actually understanding who they can sell the end product too.
I have to say though, they have VC investment and are part of an incubator scheme, so someone must believe it could work. I have no idea if a slow, bumpy start is common for this kind of company. I've heard all the stats about only 1 in every 4 companies succeeding, which is making me pessimistic.
What I want to know is:
- How can I make the most of this situation, so that even if the company crashes and burns, I get something good out of it for my CV? I need to find some kind of meaning to what I'm doing. I find work so boring at the moment because I don't believe the company will succeed.
- Are there any warning signs I should be looking out for so I know it's time to step up the job search? What does a failing startup look like?