SubscribeU.S. consumers put Apple on a pedestal of customer satisfaction, according to a survey released Tuesday, but dropped Dell off its prior perch to put it in a tie with the rest of the PC market.
For the second year in a row, the American Customer Satisfaction Index (ACSI), an annual survey of U.S. consumers' opinions of various industries and brand-name companies, has given Apple the highest score in the personal computer category. Apple's rating of 81 is significantly above the average of 74.
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However, I know from my days in electronics retail that extended service contracts are a huge profit center for the retailer. Ninety percent of buyers never use their programs, creating 100% margins for the seller. (A little Googling can tell you much more.)
If you're clumsy and/or expect to keep and heavily use your product for a while, you could consider it. I've never been able to justify it, though.
posted by werty at 7:47 AM on August 17, 2005