Should I take this copywriting job if I want to be a writer?
August 10, 2012 9:51 PM Subscribe
I was hoping to be offered a writing job on the editorial side, but instead I'm going to be on the business/advertising side. What does this mean for me?
posted by Michael Pemulis to Work & Money (6 answers total) 3 users marked this as a favorite
I'm trying to break into the whole media-slash-writing-for-a-living business.
This year, I had an internship with internet media conglomerate X Media, and that went really well. I wrote for a high traffic blog and I'm currently using that experience to try to write for other websites or magazines. A month or two after the internship, X Media gets in contact with me and offers me a job. Only problem is that this gig isn't on the editorial floor. It may be called something like "content commerce" or "brand writing with an editorial tone." And I won't be reporting to an editor, but to a "suit" on the business side.
It's a job! It'll cover the bills, but it won't make me rich. And I'll be writing, but I'll definitely be selling something, as opposed to just, y'know, writing. I'm new to the industry and I don't know much about working in media, so I've got some general questions:
1. Is there some facet of journalistic ethics that means that doing this kind of sponsored work prohibits me from crossing over to the editorial side?
2. So let's say this gig goes well, but in a year I'm trying to write again. Will editors be skeptical if I don't have any clips from the last year?
3. Alternatively, what kind of work in the marketing or advertising worlds does writing sponsored posts qualify me for?
4. Have any of the writers out there switched between journalistic writing and copywriting? How did it work out for you?