Likert? I don't even know 'er!
June 27, 2012 5:55 PM Subscribe
I'm narrowing down the services I could offer when I become self-employed. Is survey design and analysis a viable service for a one-person business to offer, or do clients only trust big research firms with that sort of thing?
posted by anonymous to Work & Money (7 answers total) 1 user marked this as a favorite
I'm planning to leave my job later this year to pursue consulting, either for the short term or until I find a less dreadful job. I have extensive experience in my field as well as a related Master's degree, and I am narrowing down the services that I can provide to clients.
The thing I am best at and like the most is survey design and analysis. I would really enjoy creating effective surveys and other research tools for small businesses and other organizations in my field. For example, market research questionnaires, satisfaction questionnaires, maybe extend into focus groups, case studies, etc. Then, with that, I would provide a dashboard of results and detailed analysis.
I have experience in many types of research design as well as statistical analysis, and I have CITI/IRB training (though that will expire soon). I could build surveys in a product on my server (such as Lime Survey) or go with a premium SurveyMonkey plan, so the technology is not an issue either.
So I don't think it's a question of if I can do the work so much as will small businesses be interested the work? I'm not seeing many other one-person businesses that do this, but I'm not sure if that is a good thing or a bad thing. My work would be less costly and more hands-on than a big research firm, and more accurate and effective than many in-house approaches… but is that enough to appeal to small businesses? Is this a worthwhile service for a one-person business to offer?
I do see the irony of using AskMe for this question instead of a serious survey.