When did the American "Business Reply Mail" concept begin?
May 3, 2012 12:27 PM Subscribe
What is the general history of the US postal "business reply mail" ? When did it begin?
I understand the concept as most articles I've found explain, but none of them offer details about when it was first employed. I have been collecting them for a while with intent of using the characteristic "no postage necessary" box and dark black bars there-under for a collage-style art project, and just lately I was reading a 1938 issue of Coronet (a Reader's Digest style magazine) and inside was one such Business Reply Mail card still attached to the spine on the inside front cover. Is there any indication who might have the oldest Business Reply Mail card?
I understand the concept as most articles I've found explain, but none of them offer details about when it was first employed. I have been collecting them for a while with intent of using the characteristic "no postage necessary" box and dark black bars there-under for a collage-style art project, and just lately I was reading a 1938 issue of Coronet (a Reader's Digest style magazine) and inside was one such Business Reply Mail card still attached to the spine on the inside front cover. Is there any indication who might have the oldest Business Reply Mail card?
If you have access to JSTOR, Development of Postal Rates 1845-1955 by Jane Kennedy also has some coverage of the hearings. The actual bill was HR 9296 in the 70th Congress, but I don't think Thomas goes back quite that far.
posted by Lame_username at 12:53 PM on May 3, 2012
posted by Lame_username at 12:53 PM on May 3, 2012
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AND ITS UNDERLYING POLICIES AND PURPOSES by Richard B. Kielbowicz a prof at UW.
posted by Lame_username at 12:48 PM on May 3, 2012 [3 favorites]